Consumer Targeting on the Internet Is Very Cost Intensive

question 68

True/False

Consumer targeting on the Internet is very cost intensive.

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Definitions:

Normal Goods

Goods for which demand increases as the income of individuals increases.

Demand Curve

A graphical representation of the relationship between the price of a good or service and the quantity demanded for a given period.

Normal Goods

Goods for which demand increases when income increases, and falls when income decreases, but price remains constant.

Inferior Goods

Products whose demand decreases as the income of consumers increases, reflecting a preference shift to higher-quality substitutes when affordability allows.