One Form of Mobile Advertising Is Sponsored SMS

question 12

Multiple Choice

One form of mobile advertising is sponsored SMS. SMS stands for:

• A) Strict Message Style.
• B) Short Message System.
• C) Short Mail System.
• D) Stylized Message System.
• E) Small Mobile Stickers.

---

Definitions:

Dependent Variable

In experimental research, the variable that is tested and measured to see if it is influenced by changes in the independent variable.

Independent Variable

In an experimental setting, the variable that is manipulated or changed to observe its effect on the dependent variable.

Randomly Assigned

A method used in experimental research where participants are allocated to different groups in a way that every individual has an equal chance of being assigned to any group.

Levels

Distinct layers or degrees within a structure, organization, or system, often used to describe rankings, stages of development, or the complexity of something.