Which Statement About the Use of Television in IMC Is

question 2

Multiple Choice

Which statement about the use of television in IMC is LEAST likely true?

• A) There is no better medium than television for image advertising.
• B) Many advertisers find that television is a good leverage tool.
• C) There is no better medium than television for imparting brand meaning to viewers.
• D) Advertisers should remember that whether TV viewers like an ad has a lot to do with the popularity of the brand being advertised.
• E) Advertisers can take advantage of the relatively high CPM of television to reach out to many prospects.

---

Definitions:

OD

Short for Organizational Development, a field of research, theory, and practice dedicated to expanding the knowledge and effectiveness of people to accomplish more successful organizational change and performance.

Blue-Collar Workers

Refers to employees performing manual labor, often in industries like manufacturing, construction, and maintenance.

Organizational Processes

The sequences of activities or procedures entities in an organization follow to produce products or provide services.

Reengineering

The fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical measures of performance.