The Program's _____ Is Defined as the Number of Households

question 91

Multiple Choice

The program's _____ is defined as the number of households watching a particular TV program,expressed as a percentage of the total homes that have sets in use.

• A) audience share
• B) audience reach
• C) designated market area (DMA)
• D) area of dominant influence (ADI)
• E) audience frequency

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Definitions:

Bursa

A small fluid-filled sac that reduces friction between bones and tendons or muscles around a joint.

Sutures

Fibrous joints between the bones of the skull that fuse with age, or stitches used to close wounds.

Skull

Common name for facial bones and bones of the cranium.

Prolactin

A hormone produced by the anterior pituitary gland that stimulates milk production after childbirth.