A Company That Specializes in Pool and Spa Installations Plans

question 56

Multiple Choice

A company that specializes in pool and spa installations plans to buy TV commercial time during a home improvement program on a local TV station.The company has learned the show has a rating of 20,reaches 10,000 people in the primary target audience,and a 30-second spot costs $700.What is the cost per rating point (CPP) ?

• A) $10
• B) $20
• C) $35
• D) $50
• E) $70

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Definitions:

Alkyl Groups

Hydrocarbon groups derived from alkanes by removing one hydrogen atom, often represented generically as R-, and used as substituents in organic chemistry.

Electron Donors

Atoms, molecules, or ions that provide electrons to other atoms, molecules, or ions during chemical reactions, often resulting in the reduction of the latter.

Alkylamine

A compound resulting from the replacement of one or more hydrogen atoms of ammonia (NH3) with alkyl groups.

α-Carbon

The first carbon atom attached directly to a functional group in an organic molecule.