Which of the Following Best Explains Why an Advertiser Would

question 36

Multiple Choice

Which of the following best explains why an advertiser would choose radio advertising over other available media?

• A) Radio commercials are fleeting.
• B) Radio production is inexpensive.
• C) Radio restricts the number of creative options that a radio advertiser has.
• D) Radio stations with the most appeal to advertisers have the greatest number of commercials.
• E) Radio audiences are highly segmented, which saves money for advertisers that need to blanket a market.

---

Definitions:

Opportunity Cost

The relinquishment of potential profits from various alternatives upon choosing a certain one.

Lobster Population

The lobster population refers to the number of lobsters living in a particular area or region, which can fluctuate based on factors like fishing practices, environmental conditions, and predator-prey dynamics.

Environmental Preservation

The practice of protecting the natural environment on individual, organizational, or governmental levels, aimed at keeping ecosystems intact and safeguarding biodiversity.

Gasoline Consumption

The total quantity of gasoline used by consumers, usually measured in gallons or liters, over a specific period.