An Advertiser That Wanted to Make Certain That the Station

question 4

Multiple Choice

An advertiser that wanted to make certain that the station would run a percentage of its spots in the better dayparts and not just late at night should buy a

• A) co-sponsorship production package.
• B) radio organized sales (ROS) package.
• C) cume audience plan.
• D) total audience plan (TAP) package.
• E) targeted daypart plan.

---

Definitions:

Empirical Economics

The branch of economics that analyzes data to develop verifiable theories or evaluate economic policies.

Economic History

The study of economies or economic phenomena in the past.

Aggregate Price Level

A measure of the overall level of prices of goods and services in an economy over a specified period, often used as an indicator of inflation.

Macroeconomics

The branch of economics that studies the behavior and performance of an economy as a whole, focusing on aggregate phenomena such as GDP, unemployment rates, and inflation.