_____ Identifies the Average Number of People Listening to a Specific

question 58

Multiple Choice

_____ identifies the average number of people listening to a specific station for at least five minutes during a 15-minute period.

• A) CPM
• B) TAP quota
• C) AQH persons
• D) Frequency
• E) Reach

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Definitions:

Conservatism

An accounting principle that mandates recognizing expenses and liabilities as soon as possible when there is uncertainty about the outcome, but only recognizing revenues and assets when they are assured of being received.

Patent Amortization Expense

The gradual expensing of the cost associated with a patent over its useful life, reflecting the consumption of the patent's value.

Infringement

The action of violating a law, agreement, or the rights of another, especially intellectual property rights.

Legal Costs

Expenses incurred due to legal services, which may include lawyer fees, court fees, and other related costs.