The Total Number of Different People Who Listen to a Radio

question 28

Multiple Choice

The total number of different people who listen to a radio station for at least five minutes in a quarter-hour within a reported daypart is referred to as its

• A) total audience participation (TAP).
• B) duplicated audience.
• C) AQH persons.
• D) cume persons.
• E) GRP.

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Definitions:

Presentment

The act of presenting an instrument to the party liable on the instrument to collect payment; the act of presenting an instrument to a drawee for acceptance.

Negotiable

Referring to instruments or documents whose rights or monetary value can be transferred to another individual through endorsement or delivery.

Nature

The phenomena of the physical world collectively, including plants, animals, the landscape, and other features and products of the earth, as opposed to humans or human creations.

Instrument

A formal legal document that serves as evidence of a fact or a right, and can include negotiable instruments in financial transactions.