What Is the First Step When Analyzing a Publication's Potential

question 48

Multiple Choice

What is the first step when analyzing a publication's potential effectiveness?

• A) Count its outlets of distribution
• B) Verify its circulation figures
• C) Audit its circulation procedures
• D) Assess its audience
• E) Perform a competitive audit

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Definitions:

Knock Over

The act of causing something to fall by striking it or bumping into it accidentally or intentionally.

Prosocial Behavior

Voluntary actions that are intended to help or benefit another individual or group of individuals without expecting anything in return.

Antisocial Behavior

Actions that harm or lack consideration for the well-being of others; often associated with personality disorders and criminal behavior.

Expectations For Maturity

Refers to the anticipated behavioral and emotional developmental milestones considered typical at certain ages.