If a Publication Is Available on a Controlled Basis,it Means

question 42

Multiple Choice

If a publication is available on a controlled basis,it means the

• A) publisher must run a series of marketing tests before new subscriptions can begin.
• B) magazine is free to individuals believed to be in a unique position to influence the purchase of advertised products.
• C) publisher limits the number of copies available so that a premium price can be charged for each issue.
• D) publisher limits the number of advertisers in the publication to a maximum of 20.
• E) magazine is distributed through exclusive distribution channels rather than sent through the mail.

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Definitions:

Competitive Advantage

The attributes or circumstances that allow an organization to produce goods or services better or more cheaply than its competitors, leading to a superior market position.

Industry Level

referring to the collective performance, trends, or characteristics of businesses within a specific sector of the economy.

High Barriers

Substantial obstacles or challenges that prevent or hinder entry into a market or industry.

Buyer Power

Refers to the ability of consumers to influence the pricing and quality of goods and services in a market due to their collective purchasing power.