Examlex
How the director and the graphic artists (or graphic designer) conceptually choose and structure the artistic elements of an ad is called the ad's:
Potential Energy
The energy stored within a physical system due to the position, arrangement or state of its constituents, capable of causing movement.
Work
Any change in the state or motion of matter.
Position
The location of something or someone in relation to other objects or individuals.
Endergonic Reaction
A nonspontaneous reaction; a reaction requiring a net input of free energy. Compare with exergonic reaction.
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