Selecting the Focus of an Advertising Visual Is an Important

question 76

Multiple Choice

Selecting the focus of an advertising visual is an important step in the creative process. Which of the following is LEAST likely to be the focus for an ad visual?

• A) Product packaging
• B) Public relations value
• C) Negative appeal
• D) Product comparison
• E) Testimonials

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Definitions:

Gastrocnemius

A large muscle located on the back portion of the lower leg, forming part of the calf, that aids in walking, running, and jumping.

Biceps Femoris

A muscle of the thigh that is part of the hamstrings, involved in knee flexion and thigh extension.

Tibialis Anterior

A muscle located in the front part of the lower leg, responsible for dorsiflexion and inversion of the foot.