Cargill, a Privately Held, Multinational Corporation, Is Involved with Purchasing

question 65

Multiple Choice

Cargill, a privately held, multinational corporation, is involved with purchasing, processing, and distributing agricultural commodities, and it also manufactures and sells livestock feed, ingredients for processed foods, and pharmaceuticals. Cargill launched an ad campaign in which it used advertising in business publications to extol the firm's virtues. In other words, Cargill used _____ copy in its print ads.

• A) business
• B) service
• C) anecdotal
• D) institutional
• E) regulated

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Definitions:

Customer Value Chain

A series of steps a company takes to deliver a product or service to the customer, focusing on adding value at each stage to meet customer needs.

Selling Products Globally

The process of marketing and distributing goods or services outside of the company's home country, often involving considerations of cultural differences, legal requirements, and logistics.

Multi-business-unit Companies

Organizations that operate across different industries or markets, managing a portfolio of businesses as separate units under one overarching corporate umbrella.

Economies of Scope

Refers to efficiency gains derived from the diversification of products or services, allowing for shared resources and capabilities across offerings.