Which Statement About Writing Radio Copy Is Most Likely True

question 21

Multiple Choice

Which statement about writing radio copy is most likely true?

• A) Radio scripts resemble three-column lists.
• B) The copy used in radio scripts must never be intrusive.
• C) A 30 second ad should contain between 60 and 70 words.
• D) A 60 second ad should contain between 150 and 200 words.
• E) Sound effects are considered outdated and unprofessional in radio ads.

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Definitions:

Eyewitness Recollections

Memories of an event as reported by individuals who have directly witnessed the event.

Underestimate

To judge something to be smaller or less important than it actually is.

Overestimate

To assess something as more significant or numerous than it actually is, often due to overvaluation or miscalculation.

Distributed Practice

A learning strategy where practice is broken up into a number of short sessions over a longer period of time.