The Primary Purpose of a Banner Ad Is To

question 61

Multiple Choice

The primary purpose of a banner ad is to:

• A) facilitate the use of a firm's Facebook page by offering free product samples.
• B) bring Internet users to a Web site other than the one they intended to visit.
• C) ensure that Web site users are engaged with a firm's product or brand.
• D) encourage Internet users to share entertaining messages with others.
• E) achieve synergy by ensuring that artwork and headlines work together.

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Definitions:

Middle Manager

A managerial position that falls between the senior executives and the operational level of an organization, typically overseeing the work of first-line managers.

Clinic Director

The managerial head responsible for overseeing the operations, staff, and policy implementation of a clinic.

Organizing

The process of arranging, structuring, and allocating resources and responsibilities to achieve objectives.

Top Managers

Individuals at the highest level of organizational management who have the responsibility of setting policies, defining the company's direction, and making strategic decisions.