An Ad for Pûr Water Filters Has a Photo Which

question 4

Multiple Choice

An ad for Pûr water filters has a photo which shows a woman enjoying a glass of water from her Pûr water filter while her dog is on the counter gnawing on a freshly cooked turkey. The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."

• A) institutional
• B) picture-caption
• C) dialogue
• D) device
• E) straight-sell

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Definitions:

Scientific Management

Scientific management is a system of improving productivity developed in the 1910s by Frederick W. Taylor. After analyzing the movements of workers as they did their jobs, Taylor trained them to eliminate unnecessary actions and greatly improve their efficiency.

Unnecessary Actions

Actions or efforts that do not contribute to achieving a goal or are not required for a successful outcome.

Working Conditions

The environment, terms, and circumstances under which individuals perform their jobs, including aspects like safety, hours, and rights.

Fringe Benefits

Additional benefits supplementing an employee's salary, such as health insurance, paid vacation, allowances, and retirement plans.