The Primary Purpose of a Banner Ad Is To

question 61

Multiple Choice

The primary purpose of a banner ad is to:

• A) facilitate the use of a firm's Facebook page by offering free product samples.
• B) bring Internet users to a Web site other than the one they intended to visit.
• C) ensure that Web site users are engaged with a firm's product or brand.
• D) encourage Internet users to share entertaining messages with others.
• E) achieve synergy by ensuring that artwork and headlines work together.

---

Definitions:

Internal Controls

Systems and steps a corporation takes to verify the accuracy of financial and accounting reports, encourage responsible behavior, and stop dishonest practices.

Journal

A record where all financial transactions are entered in chronological order, serving as the initial place of recording.

Error Indicating

A term that refers to signals or signs that there are mistakes within a system or process.

Operations

Refers to the daily activities and processes involved in running a business or manufacturing goods.