Who Is Ultimately Responsible for the Final Form an Ad

question 47

Multiple Choice

Who is ultimately responsible for the final form an ad takes?

• A) The graphic designer
• B) The creative director
• C) The media planner
• D) The art director
• E) The PR representative

---

Definitions:

Kubler-Ross

A psychiatrist known for developing the Kubler-Ross model, which outlines five stages of grief that patients may go through when faced with terminal illness.

Five Stages

A reference to a model or process that is broken down into five distinct phases, often used in psychology and development theories.

Dying

The process of approaching the end of life or ceasing to exist.

Terman's Termites

A longitudinal study conducted by Lewis Terman that followed gifted children into adulthood to study their development and achievements.