In 2008, Mars Snack Foods' Dove Brand Launched a Line

question 4

Multiple Choice

In 2008, Mars Snack Foods' Dove brand launched a line of dark chocolates called Dove Vitalize that support cardiovascular health. During the creation of the ad campaign designed to show the nutritional value of the new Dove Vitalize bars, the ad copywriter and art director met and wrote down as many possible creative ideas for an ad as they could think of. There was no criticism of any idea allowed during the session even when the art director suggested showing a Dove Vitalize bar as a substitute for broccoli. The creatives were engaged in:

• A) idea swiping.
• B) lateral thinking.
• C) brainstorming.
• D) collaborating.
• E) critical thinking.

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Definitions:

Variable Costs

Costs that vary in direct proportion to changes in the level of production or sales volume.

Process Configuration

The arrangement and organization of operational processes and resources in a production or service system to optimize performance.

Intermittent Processes

Describes production or operational processes that are not continuous but occur at intervals or irregularly.

Repetitive Focus

A manufacturing strategy where the same products or services are produced repetitively over a period, aiming for efficiency and consistency.