According to Creativity Consultant Roger Von Oech, There Are Four

question 80

Essay

According to creativity consultant Roger von Oech, there are four roles that every art director and copywriter has to personally take on at some point in the creative process. List and briefly describe each of these imaginary roles.

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Definitions:

Information Flow

The movement or exchange of data, knowledge, and insights among people, processes, or systems within or across organizations.

Outsourcing

The business practice of hiring a party outside a company to perform services or create goods that were traditionally performed in-house by the company's own employees and staff.

Obtaining Materials

The process of sourcing and procuring the raw materials needed for production or manufacturing.

Outsourcing

The practice of hiring third-party vendors to perform services or produce goods that were previously done internally, often to reduce costs.