Great Ads Have Certain Characteristics in Common

question 42

Multiple Choice

Great ads have certain characteristics in common. These characteristics are referred to as:

• A) metaphors and similes.
• B) emotional and rational appeals.
• C) audience resonance and strategic relevance.
• D) perceptual barriers and complete information.
• E) informational and transformational dimensions.

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Definitions:

Automatization

The process of making actions, processes, or operations automatic through the use of technology, machinery, or systems, frequently enhancing efficiency and consistency.

Concrete Situations

Real-life scenarios or problems that require practical solutions, as opposed to abstract or theoretical issues.

Logical Principles

Fundamental laws that guide valid reasoning and argumentation, ensuring coherence and consistency in thought processes.