Smaller Companies Typically Use a Bottom-Up Marketing Format Plan Because

question 9

Multiple Choice

Smaller companies typically use a bottom-up marketing format plan because

• A) handling daily problems leaves little time for formal planning.
• B) they don't need to create a competitive advantage in the market.
• C) long-term strategies are needed to keep a business focused on the future.
• D) failure to have a mission is one of the major reasons for small-business failure.
• E) bottom-up planning allows more time for development of a customer relationship strategy.

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Definitions:

Bona Fide Occupational Qualification (BFOQ)

A necessary (not merely preferred) qualification for performing a job.

Age Discrimination in Employment Act

A United States federal law aimed at protecting workers 40 years of age and older from discrimination based on age in hiring, promotion, discharge, compensation, or terms, conditions, or privileges of employment.

Equal Pay Act

Legislation aimed at abolishing wage disparity based on sex by ensuring that men and women receive equal pay for equal work.

Basis of Sex

A legal phrase concerning discrimination or differential treatment based on an individual's gender.