The Two Sub-Strategies of the Advertising Strategy Are the

question 78

Multiple Choice

The two sub-strategies of the advertising strategy are the

• A) stakeholder strategy and the creative strategy.
• B) message strategy and the media strategy.
• C) creative strategy and media strategy.
• D) planning strategy and the implementation strategy.
• E) customer-satisfaction strategy and the profit strategy.

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Definitions:

Effect On Income

The impact of specific actions, events, or decisions on a company's net income or profitability.

Book Value

Book value is the net value of a company's assets as reported on the balance sheet, calculated by subtracting liabilities from the total assets.

Salvage Value

The estimated residual value of an asset at the end of its useful life, used in calculating depreciation.

Market Value

Market value is the price at which an asset would trade in a competitive auction setting, reflecting what a buyer is willing to pay.