When Used to Determine How to Allocate Funds for Advertising,the

question 47

Multiple Choice

When used to determine how to allocate funds for advertising,the _____ method has three steps-defining objectives,determining strategy,and estimating cost.

• A) unit-of-sales
• B) share-of-market/share-of-voice
• C) percentage-of-sales
• D) percentage-of-profit
• E) objective/task

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Definitions:

Customer Engagement

The depth of the relationship a customer has with a brand, demonstrated by their ongoing interactions and loyalty.

Companies

Legal entities set up to engage in business activities, often to earn profits.

Performance Measure

A metric or indicator used to gauge the effectiveness, efficiency, or productivity of a job, process, or employee.

Click-Through-Rate

A ratio showing how often people who see your ad or website link end up clicking it, used to measure the success of an online advertising campaign.