Before Beginning an Advertising Campaign for Its New Snickers Charged

question 95

Multiple Choice

Before beginning an advertising campaign for its new Snickers Charged candy bar, the Mars Company had to determine if the product's 60 milligrams of caffeine would lead to initial purchases and brand loyalty. Before developing the creative strategy and the media strategy for the new candy bar, Mars most likely had to conduct research on:

• A) product concept.
• B) media selection.
• C) promotion methods.
• D) messaging formats.
• E) message elements.

---

Definitions:

Decentralization

Decentralization refers to the distribution of decision-making authority from a central figure or location to lower levels within an organization or government, allowing for more localized and responsive decision-making.

Decision Making

The process of identifying and choosing alternatives based on the values, preferences, and beliefs of the decision-maker.

Informal Structures

Unofficial relationships and networks within an organization that influence decision-making, communication, and relationships.

Emotional Support

Assistance provided through empathy and concern, offering comfort and reassurance to individuals who are experiencing distress.