An MIS (Marketing Information System) Is A

question 37

Multiple Choice

An MIS (Marketing Information System) is a:

• A) set of procedures used to generate information for decision making.
• B) process used to ensure that none of the steps in the research process is ignored.
• C) hierarchical chart for categorizing the relevance of different types of primary data.
• D) process used to assess and prioritize internal environmental strengths, weaknesses, opportunities, and threats.
• E) set of complex procedures used for gathering information and converting it into manageable secondary data.

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Definitions:

Polycentric View

An approach in international business that emphasizes the importance of local customs, values, and market conditions in strategic decision-making.

Strategic Implications

The potential long-term effects or consequences of specific strategies on an organization’s overall direction and success.

Globalization Strategy

A business approach that involves planning and implementing methods to operate and compete on a global scale.

Standardized Products

Goods or services that are uniform in quality and performance across all outlets and markets, allowing for mass production and economies of scale.