Define Marketing Research

question 72

Short Answer

Define marketing research.

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Definitions:

Competitive Pressures

The forces exerted on businesses by competition in the marketplace, which can influence pricing, innovation, and strategies.

Organizational Performance

A measure of how effectively and efficiently a company achieves its objectives, including profitability, productivity, and market share.

Continuous Process Improvement

An ongoing effort to improve products, services, or processes by making incremental improvements over time or through significant changes at once.

Business Processes

Sets of activities and tasks that organizations use to develop, deliver, and manage products or services efficiently.