What Are the Two Broad Categories of Learning Theories Used

question 29

Multiple Choice

What are the two broad categories of learning theories used by most advertisers?

• A) Cognitive and conditioning theories
• B) Central and peripheral route theories
• C) Interpersonal and non-personal theories
• D) Affective and cognitive route theories
• E) Psychological and physiological screen theories

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Definitions:

Critical Value Approach

A method of statistical testing which involves comparing the calculated value of a test statistic to a critical value to decide whether or not to reject the null hypothesis.

Null Hypothesis

A statement used in statistics that proposes there is no significant difference or effect, serving as the default assumption to be tested against an alternative hypothesis.

Test Statistic

A statistic (a function of the data) used in statistical hypothesis testing to decide whether to reject the null hypothesis.

P-value Approach

A method in hypothesis testing that uses the p-value, the probability of obtaining test results at least as extreme as the observed, under the assumption the null hypothesis is true.