In the Elaboration Likelihood Model, There Are Two Ways Promotion

question 24

Essay

In the elaboration likelihood model, there are two ways promotion communication can persuade consumers. What are those two ways?

---

Definitions:

Job Redesign

The process of altering a job setup or workflow to improve employee satisfaction, efficiency, and productivity.

Refreezing

The final step in Lewin’s change model, in which new attitudes, values, and behaviors are established as the new status quo.

Equilibrium State

A condition of balance or stability within a system where competing forces or influences are equal.

Status Quo

The existing state of affairs or conditions, typically referring to a situation that remains unchanged or stable.