Advertisers Have Three Habit-Related Goals

question 89

Multiple Choice

Advertisers have three habit-related goals. Which of the following promotions is intended to help the advertiser meet the goal of habit acquisition?

• A) For every ten cups of coffee you purchase at a local convenience store, you get one free.
• B) A sales clerk gives out free samples of Bush's brand home style chili at Sam's Club.
• C) Reynar, a long-time Crest toothpaste user, receives a coupon for a free trial-size of Rembrandt toothpaste in the mail.
• D) The Mystery Book Club offers six free books to new members tied to a contract to purchase more in the future.
• E) The new Kroger supermarket is holding a grand opening with numerous buy-one-get-one-free items to attract shoppers from other supermarkets.

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Definitions:

Sleep Pattern Disturbance

A disruption in the normal sleep cycle, leading to issues such as insomnia, excessive sleepiness, or irregular sleep patterns.

Personal Hygiene

Personal hygiene encompasses practices and routines aimed at maintaining cleanliness and promoting overall health, such as regular bathing and hand washing.

Soiled Bed Linens

Bedding that has become dirty or contaminated, especially as a result of bodily fluids, requiring cleaning or replacement.

Cereal With Milk

A common breakfast choice consisting of grains often served in a bowl with milk.