Which of the Following Promotions Is Intended to Help the Advertiser

question 92

Multiple Choice

Which of the following promotions is intended to help the advertiser meet the goal of habit reinforcement?

• A) For every ten cups of coffee you purchase at a local convenience store, you get one free.
• B) A salesclerk gives out free samples of Bush's brand home style chili at Sam's Club.
• C) Sam sees a comparative ad showing the superiority of Coors beer over Anheuser-Busch beer.
• D) A vacuum cleaner salesperson offers to clean the living room carpet of the Truman household.
• E) A new laundry shop offers a one-time free trial for all customers.

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Definitions:

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.

Scarcity Principle

A psychological and economic principle stating that limited supply of a commodity increases its demand and perceived value.

Fast-approaching-deadline Technique

A time management strategy emphasizing the urgency and priority of tasks as deadlines approach, aiming to enhance productivity.

Scarcity

A situation in which unlimited wants exceed the limited resources available to fulfill those wants, often heightening the item's value.