A Marketer of Kikkoman Brand Soy Sauce Would Need to Stimulate

question 26

True/False

A marketer of Kikkoman brand soy sauce would need to stimulate selective demand for its new line of low-sodium sauces.

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Definitions:

Physiological Needs

Basic physical requirements including air, water, food, shelter, and sleep, considered the first level of needs in Maslow's hierarchy.

Esteem Needs

Refer to the human desire for respect, self-esteem, and recognition from others, forming one of the higher levels in Maslow's hierarchy of needs.

Security Needs

Fundamental psychological or physical needs that include safety, health, and well-being.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.