The Ad for Pepperidge Farm Products Reads, "Filling Your Kitchen

question 58

Multiple Choice

The ad for Pepperidge Farm products reads, "Filling your kitchen with delicious aromas is a great way to ensure that your Thanksgiving holiday will be full of joyful anticipation." It would seem that the manufacturer of these products is using:

• A) demographic segmentation.
• B) behavioristic segmentation.
• C) temporal segmentation.
• D) psychographic positioning.
• E) lifestyle segmentation.

---

Definitions:

Nightmares

Disturbing dreams that can cause feelings of fear, horror, and distress, often awakening the sleeper.

Rapid Eye Movement

A phase of sleep associated with dreaming, characterized by quick, jerky movements of the eyes.

Biofeedback Model

A therapeutic approach that uses real-time feedback from physiological monitoring devices to teach individuals how to control bodily processes that are normally autonomic, like heart rate or blood pressure.