What Is the Second Step in the Market Segmentation Process

question 69

Essay

What is the second step in the market segmentation process? Discuss briefly.

---

Definitions:

Prospective Buyers

Individuals or entities potentially interested in purchasing goods or services, often targeted by marketing and sales efforts.

Social Media

Online platforms that enable users to create and share content or participate in social networking, significantly impacting communication and marketing strategies.

Social Influence

The effect that the words, actions, or presence of other people have on an individual's thoughts, feelings, attitudes, or behaviors.

Opinion Leaders

Influential individuals within a community or social group who have the power to affect others' attitudes, beliefs, and behaviors regarding various topics.