DDB Needham, One of the World's Largest Ad Agencies, Formed

question 63

Multiple Choice

DDB Needham, one of the world's largest ad agencies, formed a company with director Spike Lee called Spike DDB. The purpose of the new company was to develop ways to tap into urban trends and to increase minorities' use of its client's brands. The company relied on the creative abilities of director Spike Lee to produce fresh, distinctive advertising messages. Spike DDB would be categorized as a(n) :

• A) promotional facilitator.
• B) interactive agency.
• C) entrepreneurial agency.
• D) creative boutique.
• E) IMC agency.

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Definitions:

Forecasting

The process of making predictions about future outcomes based on historical data and analysis.

HR Planning

The strategic alignment of an organization's human resource capabilities with its business goals, including recruitment, training, and workforce management.

Outsourcing

The business practice of hiring a party outside a company to perform services or create goods that traditionally were performed in-house by the company's own employees and staff.

Privacy, Ethics, and Culture

The interplay between maintaining individual privacy, adhering to ethical standards, and respecting cultural norms within a society or organization.