Interactive Agencies

question 26

Multiple Choice

Interactive agencies

• A) use customer relationship marketing to work with customers.
• B) create ads for nontraditional media like shopping carts.
• C) design Web pages and ads for the Internet.
• D) purchase media time and space in bulk.
• E) facilitate refunds and rebate offers.

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Definitions:

Primary Labor Market

Segments of the labor market characterized by high wages, good benefits, job security, and working conditions, often requiring higher education or specialized skills.

Deskilling Thesis

The argument that technology and organizational changes reduce the need for skilled labor by simplifying tasks.

Criticisms

The analysis and judgment of the merits and faults of a literary or artistic work, concept, or idea.

Sociological Significance

The impact or importance of a phenomenon, behavior, or social pattern in terms of its ability to provide insight into the functioning of human societies.