Which of the Following Statements Is Most Likely True About

question 52

Multiple Choice

Which of the following statements is most likely true about account planning?

• A) It is a method used to benchmark competitors' promotions.
• B) It bridges the gap between management and creatives.
• C) It rarely involves conducting consumer research.
• D) It restructures an advertiser to improve its image.
• E) It is a service provided by B2B creative boutiques.

---

Definitions:

Fortification Walls

Defensive walls built around towns, cities, or castles to protect them from attacks and invasions.

Merchant Class

A social class comprised of individuals engaged in commercial trade, historically significant in the development of market economies and urban societies.

Neolithic Period

The final stage of cultural evolution or technological development among prehistoric humans, characterized by the development of agriculture and pottery.

Landscape Flora

The plant life that naturally occurs in a specific area or environment, often discussed in the context of garden design and ecosystem studies.