The Primary Reason That Some Advertisers Set Up a Wholly

question 21

Multiple Choice

The primary reason that some advertisers set up a wholly owned in-house ad agency is to

• A) attract the best photographers and graphic artists.
• B) save money and tighten control over their advertising.
• C) stimulate external creative efforts on the part of the marketing staff.
• D) meet the challenges of mass media with respect to creative incentives.
• E) utilize inexpensive social media tools in their online advertising efforts.

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Definitions:

Alkanes

Hydrocarbons consisting solely of hydrogen and carbon atoms arranged in straight or branched chains without any double or triple bonds.

Cis/trans Designation

A way to distinguish isomers by the relative positioning of functional groups within a molecule; cis means on the same side and trans means on opposite sides.

Compound

A substance formed by the chemical combination of two or more elements in a fixed ratio.

Major Constituent

The component present in the greatest amount in a mixture or compound.