Which of the Following Is a Current Trend in Advertising

question 57

Multiple Choice

Which of the following is a current trend in advertising?

• A) An increased use of commissions by large advertisers
• B) The creation of small specialty advertising agencies
• C) A decline in the use of integrated marketing communications
• D) An increase in the importance of traditional media
• E) The decrease of audience empowerment

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Definitions:

Congress

The legislative branch of the United States federal government, composed of the House of Representatives and the Senate, responsible for making national laws.

Supremacy Clause

Article VI, Paragraph 2, of the U.S. Constitution, which states that the Constitution and all laws and treaties of the United States constitute the supreme law of the land. Thus, any state or local law that directly conflicts with the U.S. Constitution or federal laws or treaties is void.

Article VI

Refers to the Supremacy Clause within the United States Constitution, which establishes that the Constitution and federal laws are the supreme law of the land.

Enact Legislation

The process by which governmental bodies formally adopt new laws or amend existing ones.