Examlex
A criticism of advertising is that ads are so powerful that consumers are helpless to defend themselves against the temptations and appeals of ads.
Type II Error
The error made in statistical testing when a false null hypothesis is not rejected.
Null Hypothesis
A default hypothesis that there is no significant difference or relationship between specified populations or phenomena, used as a starting point for statistical testing.
Incorrect Decision
A decision based on data analysis or hypothesis testing that incorrectly accepts the null hypothesis or wrongly rejects it, leading to a Type I or Type II error.
Type II Error
The error that occurs when a statistical test fails to reject a false null hypothesis; also known as a "false negative."
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