There Is Some of the Most Beautiful Scenery in the World

question 84

Multiple Choice

There is some of the most beautiful scenery in the world at the Banff National Park in Canada. Too many tourists have led to potential ecological disasters in the park. In response, park officials are trying to decrease the number of visitors to the park. They could most likely use _____ to accomplish this objective.

• A) positioning
• B) eco-marketing
• C) co-marketing
• D) demarketing
• E) relationship marketing

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Definitions:

Psychological Barrier

Mental or emotional resistance that inhibits a person from accepting, understanding, or acting upon a new idea or behavior.

Electric-Powered Automobiles

Vehicles that are propelled by electric motors using energy stored in rechargeable batteries, offering an environmentally friendly alternative to gasoline or diesel engines.

Barriers to Adoption

Barriers to adoption are the obstacles that prevent or slow down the acceptance and integration of a new product, service, or innovation by potential users.

Consumer Trial

The process or strategy of encouraging new customers to try a product for the first time.