In 2005, Comcast Created AZN, a Television Network for Asian

question 47

Multiple Choice

In 2005, Comcast created AZN, a television network for Asian Americans. What type of strategy did Comcast use when it found this unique group of consumers whose specific needs were not being addressed by a cable station?

• A) Positioning
• B) Demarketing
• C) Product differentiation
• D) Market aggregation
• E) Market segmentation

Understand the mechanisms of proactive and retroactive interference in memory.

Understand the misconceptions and limitations of long-term memory.

Recognize the concept and examples of repression and motivated forgetting.

Explore the construction and active formation of new memories.

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Definitions:

General Welfare

A concept referring to the health, happiness, and fortunes of a person or group.

Consequentialism Critics

Those who critique consequentialism, a moral theory that judges the rightness or wrongness of an action based on its outcomes.

Notion That People

An idea or understanding that recognizes specific attributes, behaviors, or characteristics of individuals or groups.

Ethical Questions

Queries concerning morality and the principles of right and wrong behavior, often dealing with dilemmas about what actions are morally correct.