What Type of Strategy Is Being Used by a Web

question 89

Multiple Choice

What type of strategy is being used by a Web site like www.CNNMoney.com when it describes itself as "a one-stop destination covering everything a small-business owner needs to know" in order to associate itself with benefits that are important to small business owners?

• A) Market penetration
• B) Target differentiation
• C) Positioning
• D) Market segmentation
• E) Sales promotion

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Definitions:

Selling Price

The amount of money charged for a product or service, or the sum the market will bear.

Return On Investment

measures the gain or loss generated on an investment relative to the amount of money invested.

Traceable Fixed Expense

Fixed costs that can be directly linked to a specific business segment, product, or department.

Net Operating Income

A measure of a company's profitability from its core business operations, excluding income and expenses from non-operational activities.