Loyalty Programs Are Sales Promotions Designed to Retain Current Customers

question 110

True/False

Loyalty programs are sales promotions designed to retain current customers and encourage multiple purchases over time with the promise of a reward or premium.

---

Definitions:

Global Market

An international economic system allowing goods, services, and capital to move across national borders, increasing market competition globally.

Mass Manufacturing

A production process characterized by the large-scale manufacture of standardized products, utilizing assembly lines and advanced technology to achieve high efficiency.

Work Specialization

The process of dividing work activities into separate job tasks to increase efficiency and productivity through focus on specific skills or functions.

Efficiency

refers to the effective use of resources to achieve objectives with minimal waste or effort, often maximizing output with given inputs in various contexts, including business and technology.