For an Advertiser,the Target Audience Can Be Understood as

question 103

Multiple Choice

For an advertiser,the target audience can be understood as

• A) consumers who currently use or like the product.
• B) consumers who do not use the product.
• C) consumers whom its research designates as its target market.
• D) consumers who prefer the competitor's product.
• E) consumers who are unaware of the product.

---

Definitions:

Surviving Generations

Refers to the members of a family or community that continue to live or exist through various challenges or changes over time.

Functionalist Theory

A theoretical framework in sociology and anthropology that explains social structures and institutions as means to fulfill the needs of a society.

Socialized Offspring

The process through which young individuals learn and internalize the norms, values, and behaviors of their society or culture.

Contemporary Family

Modern family structures and relationships, often characterized by variations from traditional nuclear families, reflecting current social norms and changes.