Examlex
Campbell's soup Company ran a series of radio ads tied to local weather forecasts. Before an impending storm, the ads said "Time to stock up on Campbell's soup." During the storm, the ads said, "Stay home and stay warm with Campbell's soup." The first ad was __________ advertising, whereas the second ad was __________ advertising.
Rhetoric
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.
Married Women
Women who are legally united in marriage; historical legal contexts often defined their rights, property, and status in relation to their husbands.
Medici Family
A powerful and influential Florentine family in the 14th to 17th century known for their support of the arts and sciences as well as their own banking empire.
Sforza Family
A prominent family in Renaissance Italy, known for their rule in Milan and their patronage of the arts and sciences.
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