Danielle Is Creating an Advertising Message Designed to Appeal to Consumers

question 96

Multiple Choice

Danielle is creating an advertising message designed to appeal to consumers' fears of having their home broken into.Danielle's message will focus on a(n) __________ appeal.

• A) emotional
• B) niche marketing
• C) informational
• D) institutional
• E) reminder

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Definitions:

Stimulus

Any object or event that elicits a sensory or behavioral response in an organism.

Behavior

The actions or reactions of an organism, often in relation to the environment, including the mannerisms and actions of individuals.

Subjective Terms

Refers to language or descriptions that are influenced by personal feelings, opinions, or interpretations rather than objective facts.

Self-fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.