A ________ Advertising Schedule Uses a Base Level of Advertising

question 75

Multiple Choice

A ________ advertising schedule uses a base level of advertising during some periods followed by periods of increased advertising.

• A)continuous
• B)flighting
• C)pulsing
• D)penetrating
• E)purposeful

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Definitions:

Familiar Words

Words that are well known to, and easily understood by, the majority of people.

Audience

The collective group of people who are the intended recipients of a message, performance, or piece of communication.

Messages

Units of communication intended to convey information, feelings, or instructions.

Concrete Words

Language that describes specific, observable things rather than abstract concepts, making communication clearer.