The Execution Style of an Advertising Message Must

question 139

Multiple Choice

The execution style of an advertising message must

• A)match the medium and the objectives.
• B)correspond with globally accepted norms.
• C)include a minimum of puffery and maximum media buy.
• D)selectively pull retailers into the marketing channel.
• E)cover new creative ground to be effective.

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Definitions:

Set Method

A set method in object-oriented programming is a method that updates the value of a private field in an object.

Mutator Method

A method used to control changes to a variable, often referred to as a setter in object-oriented programming.

Recursive Method

A method in programming that calls itself in order to solve a problem by breaking it down into more manageable subproblems.

Invocation

The process of calling or executing a method or function in programming, often involving passing parameters to it.